Please register and get access to full articles.
Welcome to our blog – a place to discuss and exchange thoughts and ideas about iX-7 Asset Management SA, the stock markets and all matters relating to wealth management.
In the great upheaval of artificial intelligence, where promises of efficiency meet the oversized ambitions of tech giants, a silent threat is emerging: the disappearance of our privacy.
In an increasingly connected world, where every click, every message, every movement is tracked, privacy is gradually fading. And with it, our fundamental freedoms are wavering.
The major digital platforms, social networks, search engines, voice assistants, design so-called "smart" technologies that act on our behalf: booking a restaurant, managing schedules, replying to messages… But at what cost?
These tools demand deeper and deeper access to our lives: our conversations, contacts, location, preferences, and payment methods. They build profiles of unprecedented precision, exploit our emotions, and anticipate our decisions.
👉 And all this often happens without our informed consent, in complete algorithmic opacity.
The danger goes beyond targeted advertising. It goes further: We are sliding into a system where every aspect of our daily lives is tracked, analyzed, and monetized. Where our private lives become raw material to exploit. Where platforms no longer connect us: they seek to guide, influence, or even govern us.
The logic of surveillance is on the verge of becoming the driving force behind innovation.Data collection is the norm. Privacy is the exception. Technology, once a tool for empowerment, is becoming an infrastructure of control.
But beyond this technical infrastructure, it is our inner world that is under threat.
🧠 Without private space, there is no free thought. Without free thought, there is no democracy.
Behind the promise of convenience and personalization, the most widespread digital technologies infiltrate every corner of our daily lives. They capture our gestures, preferences, opinions, sometimes even our silences.
What is at stake here goes beyond simple data collection: it is the gradual disappearance of our inner space. This private space, that mental sanctuary where we can reflect, doubt, change our minds, and express unpopular ideas, is the foundation of all free thought.And free thought alone allows true democracy to emerge.
When everyone knows they are being watched, they conform. They restrain themselves. Eventually, they fall silent. Surveillance, even diffuse, even supposedly “benevolent”, breeds self-censorship. And a society of self-censoring individuals ceases to be alive, critical, and democratic.
🎯 Protecting our privacy is not a luxury. It is a democratic imperative.
It is not a whim of technophobes.It is not an obsession reserved for activists.
It is a political, cultural, and human necessity.It is defending our fundamental right to exist beyond the gaze of platforms.It is preserving the ability to think freely, to choose our ideas and commitments without invisible influence or pressure.
Technology shapes our future.But it must not become an instrument of domination.
It must be governed by principles of justice, transparency, and respect for human rights.Only then can it strengthen democracy instead of weakening it.
🟦 Let’s demand standards. Write laws. Defend our freedoms.Because a society that gives up its privacy always ends up giving up its freedom.
Knowledge is power.